S1 EP5 - Mike Symes. A highly experienced brand strategist and speaker, responsible for launching and developing many successful brands over 30 years. Mark and Mike will discuss what brand really means, and how to build the essence of your brand.

Taken from Mark Burgess' Sky TV program 'Raising Your Game', this podcast features episode 5 with him talking to Mike Symes, a highly experienced brand strategist, speaker and marketing author, responsible for launching and developing many successful brands over 30 years. Mark and Mike will discuss what brand really means, and how to build the essence of your company.