EAX 10
'Lead Without Limits' is a day built for founders, leadership and teams who are done with survival and ready to lead with clarity. No noise, no gimmicks, no supplier sales floors just grounded, high-impact sessions that reveal what’s really working and who’s bold enough to implement it.
Live Interview with Mark & Daniel
Daniel Priestley is an entrepreneur, best-selling author, and international speaker who built multi-million dollar businesses across Australia, the UK, and Singapore. Known for breaking down the five strengths of top-performing entrepreneurs, Daniel’s appearances on Diary of a CEO have now surpassed 10 million views. Mark Burgess is a best-selling author, entrepreneur, and international speaker featured on Forbes.com and Sky TV, and the founder of Iceberg Digital, creators of Lifesycle, Uzair and Neuron. In this high-energy opening interview, Mark and Daniel explore how to build a business that doesn’t just survive change, but thrives in it. Together they unpack the real meaning of personal brand, scalability, the role of AI in entrepreneurial growth, how to structure your team for autonomy and what today’s business owner must do to stay ahead.
The Future is Now | AI in Your Agency
Mark Burgess joins us on stage to pull back the curtain on the future of agency not the theory but the now. In this powerful session, he explores how AI is already being used inside agencies to win instructions, connect with sellers before they raise their hand and personalise marketing at scale. He’ll explain the risks of relying on outdated CRMs that can’t handle AI, how to train AI to stay brand-specific rather than generic and what’s coming next for those ready to lead. This is the mindset, the tech and the strategy that will define the top-performing agents of the next era.
The ABCs of Leadership & Team
Mike Bates ‘A Real Life James Bond’ is a former MOD covert operations leader and world record-holding solo Atlantic rower, now a globally respected speaker on operational leadership and elite team performance. Having led in some of the most extreme environments on earth, from the shadows of counter-terrorism to 46 days alone at sea, Mike brings a level of authenticity and depth that is rare on stage. This session unpacks the real psychology of leadership under pressure, how to lead when trust is everything, how to communicate when clarity is life or death, and how to build a team that performs when the stakes are high.
Beyond the Logo... Clients, Karaoke & Credibility
How to Build a Brand That's Remembered, Recommended and Raved About...... Sapna Pieroux is a multi-award-winning brand strategist and best-selling author with 30 years of experience building brands that don’t just look good, they perform. With a career that spans global names like Mercedes, Rimmel and O2, Sapna now helps purpose-led businesses create brand clarity that drives growth and frees founders from being the centre of everything. Having rebranded hundreds of businesses through her signature VISION Process™, Sapna brings a depth of insight and practical strategy that cuts through the noise. This session unpacks how to create a brand that communicates your value without explanation, how to stand out without shouting, how to align your identity with your ambition, and how to make your brand work harder than you do.
World-Class Panel | Culture That Drives Performance
What does it really mean to build a culture that performs—not just one that looks good in a team photo or gets a few claps at the Christmas party? In this session, Matt Giggs, Abigail Grey, Katie Cromwell, Shane Harris and Chris Ellis take us behind the curtain of their businesses and into the heartbeat of their teams. This isn’t about corporate slogans or fluffy values—it’s about what happens when culture gets tested: when someone underperforms, when market conditions shift, when belief wobbles, or behaviour slides. From the first day someone joins, to how performance is challenged and celebrated, they explore how culture isn’t a department or a strategy—it’s the invisible contract that shapes how people show up, stay aligned, and raise the bar. Expect raw honesty, hard-earned lessons, and the mindset required to evolve culture into a competitive edge.
World-Class Panel | Building a Business That Doesn’t Rely on You
What does it really take to build a business that gives you freedom not just more responsibility? In this session, you’ll hear from four agency leaders at different stages of that journey. Holly Boylan, Operations Director at The Avenue, supports a network of self-employed agents through structure, systems and strategic oversight. Dave Gibbons from Courtyard took over a traditional agency and transitioned it to run without his day-to-day presence. Daren Cope from Cope & Co still works actively in his business, leading a growing team and refining systems for scale. Sarah from M&M doesn’t need to work in her agency while continuing to grow the brand as a business owner. This conversation explores what stepping back really looks like from delegation and identity shifts, to leadership, letting go and building a business that works with or without you.
From Low-fee Local Agency to £700k Powerhouse
Mark Burgess and Rob Brady sit down with Ben Roberts, Director of Keystone—now the leading estate agency in Flintshire. Back in 2018, Keystone was a three-person team turning over £120k a year. Today, they’re on track for £700k+, charging the highest fees in their area and growing with precision. In this session, we unpack the mindset shifts, operational changes, and strategic tools that fuelled their transformation. From implementation to identity, you’ll hear how Ben built a brand that doesn’t just compete, it leads. If you’re stuck on growth or think you have to lower your fees to win more business, this conversation will challenge that completely.
Meet The Host
Rob Brady is the host of EAX 10, co-host of the Estate Agency X Podcast, and lead coach behind the EAX Business Accelerator. With two decades of estate agency experience—including running a multi-branch, award-winning business in Kent and managing an £11m rental portfolio—Rob knows the pressure of performance and the reality of leadership. Now, he works with the UK’s most forward-thinking agents to scale with clarity through mindset, marketing, structure and leadership. A TEDx speaker and ultra-marathon runner, Rob brings a rare mix of grit and strategy. At EAX 10, he won’t just host he’ll challenge, guide and elevate how agents think, lead and grow