EAX '18 Cores' Business Accelerator Programme
Built for estate agency founders, leaders and implementors who are ready to move from being estate agents who own a business, to business owners who run an estate agency. This is not surface-level strategy, recycled tactics or another room full of noise. It is a focused 12-month programme designed to create rapid growth by strengthening how you lead, structure, market, sell and operate your business. Across brand, marketing, operations, performance, sales and AI, each session is built to challenge your thinking, sharpen your decisions and help you develop a business that grows with more clarity, consistency and control.
Who is this programme for?
Emerging Growth
You’ve taken the leap, grown beyond just yourself and now have a small team around you. Some things are working, but too much still relies on your energy, your standards and your ability to hold everything together. The risk is growing without enough structure, which can quickly lead to pressure, inconsistency and burnout. What you need now is a clearer business foundation, stronger direction and the right systems in place so growth does not become chaos.
Breaking Limits
You’ve built a solid agency, a trusted reputation and a team around you, but you know the business has hit a ceiling. The effort that got you to this point will not be enough to take you to the next one. Your brand, process, leadership or commercial structure may need sharpening. This stage is about stepping back, challenging how the business currently runs and building the clarity, confidence and strategy needed to grow beyond the limits you have accepted for too long.
Scaling Freedom
You’ve built a successful business, maybe even with multiple offices, departments or senior people in place, but you are still too close to the details. Decisions, standards, operations and progress still pull you back in. What you want now is a business that can perform without needing your constant presence. This stage is about creating stronger leadership, better accountability, clearer systems and the freedom to lead the business without being trapped inside it.
Brands that have experienced our programme
Programme Mentor - Mark Burgess
These workshops are led by someone who has not just studied estate agency, but helped reshape how modern agents think, market and grow. Mark Burgess is the founder and CEO of Iceberg Digital, the creator of Lifesycle and Neuron, and the voice behind the UK’s number one estate agency podcast, Estate Agency X. With over two decades of experience building multimillion-pound businesses, two best-selling books and recognition from Forbes and Sky TV, Mark brings a rare mix of strategic thinking, marketing intelligence and deep insight into what actually creates growth in this industry. He is certified in behavioural economics, which means he does not just understand what works, he understands why people make decisions. These workshops give you direct access to that thinking, helping you challenge the way your business currently operates and build a stronger agency for the next stage.
Hosted at Eight Club London – A Space Built for Leaders
These workshops are not just about sitting in a room and collecting ideas. They are about stepping out of the daily noise long enough to think properly about the business you are building. That is why they are hosted at Eight Club London, one of the capital’s most exclusive private members’ clubs. Set in the heart of the City, the venue gives you the space, environment and standard needed for proper strategic thinking. It allows you to step away from the day-to-day, look at your agency with more perspective and make the decisions that often get avoided when you are constantly pulled back into the business. You will not just leave with notes. You will leave with sharper thinking, clearer direction and actions that can change how your business performs.
Programme Coach - Rob Brady
Rob Brady is more than a performance coach. He is a trusted partner to estate agency owners across the UK who want to lead with more clarity, structure and control. As Elite Performance Coach at Iceberg Digital and co-host of the Estate Agency X podcast, Rob brings lived experience, practical strategy and coaching that helps owners turn insight into action. Before coaching, Rob led teams of 28 people and oversaw a rental portfolio worth £11 million. Now, as a certified master NLP and life coach, a member of the Association for Coaching and the Chartered Management Institute, he helps agency leaders improve how they think, lead and perform. His approach is grounded in leadership, psychology, accountability and real business experience. These workshops are designed to help you become less reactive, more intentional and better equipped to build a team and business that can grow beyond your personal effort.
Six Workshops to Transform the Way You Lead, Grow and Run Your Estate Agency
You know your agency has more potential, but unlocking it takes more than working harder. It takes structure, leadership, clarity and the right decisions made in the right order. These six workshops are built to help you step back from the daily noise and work on the parts of your business that create real growth. Across the programme, you will work through alignment, brand, sales, operations, performance, marketing and AI. Each session is designed to help you improve how your agency runs, how your team performs, how your brand is positioned and how your business grows over the next 12 months. This is not about hype, theory or inspiration that disappears after a few days. It is about building the structure, discipline and confidence to run your agency like a business.
Alignment
You may have written your mission, values or goals before, but have they genuinely changed how your agency operates? Many businesses have good intentions, but no clear rhythm for turning those intentions into action. This workshop is designed to close that gap by helping you build a practical framework for direction, accountability and traction.
Meet Adrian Lomas
Adrian Lomas is a highly regarded entrepreneur and digital commerce leader, building a small studio into an award-winning agency trusted by major brands such as Redbull, Laura Ashley & Tate Modern before its acquisition by global giant. A former Global Culture Director overseeing 2,000 employees, and having rebuilt his own company from the brink of collapse using EOS.
Why This Workshop Matters
In this session, Adrian will show you how to run your agency with a simple, practical system that creates clarity across the business. You will work on putting the right people in the right seats, creating better accountability and building a business that moves with less drama and more direction. The goal is to help you create a healthier organisation, stronger leadership rhythm and clearer way of working.
Brand
Is your estate agency clear on what it really stands for, or are you still relying on reputation, service and local knowledge to do too much of the heavy lifting? In today’s market, a strong brand is not about looking good. It is about being understood, trusted and remembered for the right reasons.
Meet Mike Symes
Mike Symes is one of the UK’s leading branding and marketing experts. With over 30 years of experience, he’s helped global brands scale and independent businesses stand out. As CEO of a multi-award-winning agency and former Head of Marketing at Bank of New York Financial, Mike brings a rare blend of insight and action.
Why This Workshop Matters
This is not about a new logo or a clever strapline. Mike will help you uncover what your agency genuinely stands for and how to turn that into a clearer brand position. You will work on your brand pillars, your message, your elevator pitch and the way your business shows up in the market. The aim is to help you build a brand with more meaning, confidence and commercial strength.
Sales
Are you undercharging, chasing the wrong opportunities or relying on a sales approach that no longer gives you enough control? This workshop is designed to help you sharpen how you sell, protect your fee and position your agency as the stronger choice.
Meet Mark Burgess
Mark Burgess is one of the UK’s most influential voices in estate agency. As CEO of Iceberg Digital and a best-selling author, he’s helped transform thousands of agents’ mindsets and sales strategies. Certified in behavioural economics, Mark brings deep insight into why people buy and how to influence that decision with confidence.
Why This Workshop Matters
Mark will guide you through a different way of selling, one grounded in behavioural economics, positioning and understanding how people make decisions. This is not about pressure, scripts or discounting to win business. It is about strengthening your proposition, improving your valuation conversations and giving you the confidence to charge properly for the value your agency delivers.
Operations
Are you constantly pulled into the day-to-day, fixing problems, answering questions and trying to keep standards consistent across the business? This workshop is designed to help you create the systems, structure and team rhythm needed for the business to run with less dependency on you.
Meet Marianne Page
With 27 years at McDonald’s, developing over 14,000 managers and franchisees, Marianne Page is an expert in building teams and systems that deliver. Now an award-winning author and consultant, she helps business owners create simple, logical, repeatable operations that allow them to step back and scale up with confidence.
Why This Workshop Matters
This is not about adding more complexity. It is about making the business simpler, clearer and more consistent. Marianne will help you understand how to build repeatable systems, improve accountability and create an operation that delivers a better client experience without relying on memory, mood or individual effort. The aim is to help you step back from firefighting and build a business that runs properly.
Performance
Are you leading with pressure, or have you built a culture where people understand what good looks like and how to improve? This workshop is designed to help you unlock stronger performance across your team by improving leadership, communication, accountability and clarity.
Meet Rob Brady
Rob Brady is an Elite Performance Coach at Iceberg Digital, with a proven record of transforming agencies through mindset, leadership, and behavioural strategy. With a background in leading multimillion-pound operations and coaching hundreds of estate agents across the UK, Rob blends real-world experience with deep coaching insight.
Why This Workshop Matters
This is not just about hitting targets. It is about building a team that is aligned, engaged and capable of consistent growth. Rob’s INSPIRE Framework brings together leadership psychology, coaching, communication and performance structure to help you lead with more confidence. You will leave with practical tools to improve conversations, raise standards and create a stronger performance culture inside your agency.
Marketing and AI
If your marketing feels inconsistent, reactive or disconnected from the way your business actually needs to grow, this workshop will help you rethink it properly. You will learn how to use strategy, data, AI and automation to attract, nurture and convert more effectively.
Meet Mark Burgess
Mark Burgess is the visionary behind Lifesycle, Neuron, and Estate Agency X. He’s reshaped how estate agents market, nurture, and grow—with data-led systems and cutting-edge automation. With 20+ years of experience and recognition from Forbes and Sky TV, Mark’s impact on the industry is unmatched.
Why This Workshop Matters
This is not about gimmicks, trends or posting for the sake of being seen. Mark will show you how to combine stronger marketing strategy with smart technology to create more consistent lead generation and better nurture. The aim is to help you build a marketing system that supports growth without simply adding more hours, more tasks or more pressure.
Frequently asked questions
Below are some of the most commonly asked questions about the EAX 18 Cores Business Accelerator. If you have anything else you would like to ask, just get in touch.
What is the investment over 12 months?
You’ve got two options. Pay £12,000 upfront. Or spread the investment across 12 months at £1,250 per month, totalling £15,000.
How many people can I bring?
We recommend two from each business. One visionary and one implementor. That way, the thinking does not stay in the room. It gets taken back into the business and turned into action.
Are there any virtual meetings?
Yes. There are six focused refocus sessions between the in-person workshops to help you stay on track, sharpen your thinking and keep implementation moving across the 12 months.
What are the in person dates?
Provision dates are Monday 8th Feb 2026, Monday 26th April 2026, Monday 21nd June 2026, Monday 6th September 2026, Monday 11th October 2026 & Monday 29th November 2026
Who is this programme for?
It is for estate agency owners, leaders and implementors who are ready to build with more structure. Typically, they have outgrown the old way of running the business and want clearer direction, stronger systems, better performance and real progress, not just more inspiration.
How long does it last?
The programme runs for 12 months from January to December.
How do we sign up?
Click one of the join buttons, complete the form with your preferred payment option and one of the team will get in touch.
How many businesses can join?
We limit this to 8–9 businesses so the programme stays focused, personal and properly challenging. This is not about filling seats. It is about working closely with the right agency owners who are serious about building better businesses.