Build an estate agency ready for what comes next
Estate agency is entering a new operating era. AI is changing how work gets done, while costs, margin pressure and customer expectations keep moving. The challenge is knowing what to change in your own business, where to start and how to make the changes stick. The EAX Business Accelerator is a 12-month working programme for agency owners who want to redesign how their business operates. You’ll look closely at how your agency makes money, where time and margin are being lost, and how your people, processes and technology can work better together. Across the year, you’ll build a clearer operating plan, strengthen the commercial foundations of your agency and identify practical ways to use AI and automation. A central part of that work is building your agency Brain: capturing the knowledge, processes and expertise your business needs to deliver consistently and make better use of AI.
Who is this programme for?
Emerging Growth
You've taken the leap, grown beyond just yourself and built a small team. Some things are working, but too much still depends on your energy, your standards and your ability to hold it all together. In a market that changes this quickly, growing without structure is a real risk. It leads to pressure, inconsistency and burnout. What you need now is a solid foundation, a clear direction and the right systems, so every new instruction, hire and tool adds to the business instead of adding to the chaos.
Breaking Limits
You've built a solid agency, a trusted reputation and a capable team, but growth has stalled. The market has moved, and what got you here won't get you to the next level. Your brand, processes, leadership or commercial model may have been built for conditions that no longer exist. This stage is about stepping back, being honest about how the business runs today, and building the clarity, confidence and strategy to break through the ceiling you've been living with for too long.
Scaling Freedom
You've built a successful business, perhaps with multiple offices, departments or senior people in place, but you're still too close to the detail. Decisions, standards and every new change in the market keep pulling you back in. What you want now is a business that adapts and performs without needing you in every conversation. This stage is about stronger leadership, real accountability, clearer systems and the freedom to lead the business instead of being trapped inside it.
Brands that have experienced our programme
Programme Mentor - Mark Burgess
These workshops are led by someone who has spent his career ahead of the changes now reshaping estate agency. Mark Burgess is the founder and CEO of Iceberg Digital, the creator of Lifesycle and Neuron, and the voice behind the UK's number one estate agency podcast, Estate Agency X. With more than 20 years building multimillion-pound businesses, two best-selling books and recognition from Forbes and Sky TV, Mark combines strategic thinking, marketing intelligence and a deep understanding of what drives growth in this industry. He is certified in behavioural economics, so he understands not just what works, but why people make the decisions they do. That matters more than ever as technology changes how vendors research, compare and choose. These workshops give you direct access to his thinking, helping you challenge how your business runs today and build an agency ready for what comes next.
Hosted at Eight Club London – A Space Built for Leaders
When the market is moving this fast, the hardest thing to find is time to think. These workshops give you that time. They're hosted at Eight Club London, one of the capital's most exclusive private members' clubs, set in the heart of the City. The setting is deliberate. It takes you out of the daily noise, gives you room to look at your agency with fresh perspective, and creates the space to make the decisions that get put off when you're constantly pulled back into the business. You'll spend the day alongside a small group of agency leaders facing the same shifts you are, comparing notes on what's working now. And you'll leave with more than notes: sharper thinking, clearer direction and actions you can put to work the next morning.
Programme Coach - Rob Brady
Rob Brady is more than a performance coach. He is a trusted partner to estate agency owners across the UK who want to lead with more clarity, structure and control while the industry around them changes. As Elite Performance Coach at Iceberg Digital and co-host of the Estate Agency X podcast, Rob brings lived experience, practical strategy and coaching that turns insight into action. Before coaching, he led a team of 28 people and oversaw an £11 million rental portfolio. Today, as a certified master NLP and life coach and a member of the Association for Coaching and the Chartered Management Institute, he helps agency leaders improve how they think, lead and perform. His approach is grounded in leadership, psychology, accountability and real business experience. With Rob, you'll become less reactive and more intentional, and build a team that can adapt and grow beyond your personal effort.
Six Workshops to Transform the Way You Lead, Grow and Run Your Estate Agency
You know your agency has more potential. Unlocking it in today's market takes more than working harder. It takes structure, leadership, clarity and the right decisions made in the right order. These six workshops help you step back from the daily noise and work on the parts of your business that drive real growth. Across the programme, you'll work through alignment, brand, sales, operations, performance, marketing and AI. Each session improves how your agency runs, how your team performs, how your brand stands out and how your business grows over the next 12 months. The industry will keep changing. The agencies that thrive will be the ones built to change with it. This programme gives you the structure, discipline and confidence to be one of them.
Alignment
You may have written your mission, values or goals before, but have they changed how your agency actually runs? When the market shifts this quickly, a team without shared direction pulls in different ways. This workshop closes that gap with a practical framework for direction, accountability and traction, so everyone knows where the business is going and how they help get it there.
Meet Adrian Lomas
Adrian Lomas is a highly regarded entrepreneur and digital commerce leader. He built a small studio into an award-winning agency trusted by brands including Red Bull, Laura Ashley and Tate Modern, before its acquisition by [a global group]. A former Global Culture Director overseeing 2,000 employees, he also rebuilt his own company from the brink of collapse using EOS.
Why This Workshop Matters
Adrian will show you how to run your agency on a simple, practical operating system that creates clarity across the business. You'll put the right people in the right seats, build real accountability and set a rhythm that keeps the business moving forward when conditions change. The result is a healthier organisation, stronger leadership and a clearer way of working.
Brand
Is your estate agency clear on what it really stands for, or are you still relying on reputation, service and local knowledge to do too much of the heavy lifting? In today’s market, a strong brand is not about looking good. It is about being understood, trusted and remembered for the right reasons.
Meet Mike Symes
Mike Symes is one of the UK’s leading branding and marketing experts. With over 30 years of experience, he’s helped global brands scale and independent businesses stand out. As CEO of a multi-award-winning agency and former Head of Marketing at Bank of New York Financial, Mike brings a rare blend of insight and action.
Why This Workshop Matters
This is not about a new logo or a clever strapline. Mike will help you uncover what your agency genuinely stands for and how to turn that into a clearer brand position. You will work on your brand pillars, your message, your elevator pitch and the way your business shows up in the market. The aim is to help you build a brand with more meaning, confidence and commercial strength.
Sales
Are you undercharging, chasing the wrong opportunities or relying on a sales approach built for a market that no longer exists? Vendors now arrive with online valuations, comparison sites and plenty of opinions. This workshop helps you sharpen how you sell, protect your fee and position your agency as the stronger choice.
Meet Mark Burgess
Mark Burgess is one of the UK's most influential voices in estate agency. As CEO of Iceberg Digital and a best-selling author, he has helped transform thousands of agents' mindsets and sales strategies. Certified in behavioural economics, Mark brings deep insight into why people buy and how to influence that decision with confidence.
Why This Workshop Matters
Mark will guide you through a different way of selling, grounded in behavioural economics, positioning and how people really make decisions. Forget pressure, scripts and discounting to win business. You'll strengthen your proposition, lead valuation conversations with better-informed vendors, and gain the confidence to charge properly for the value your agency delivers.
Operations
Are you constantly pulled into the day-to-day, fixing problems, answering questions and trying to keep standards consistent? Every new tool, hire or office makes that harder unless the foundations are right. This workshop helps you build the systems, structure and team rhythm the business needs to run without depending on you.
Meet Marianne Page
With 27 years at McDonald's, developing more than 14,000 managers and franchisees, Marianne Page is an expert in building teams and systems that deliver. Now an award-winning author and consultant, she helps business owners create simple, logical, repeatable operations that let them step back and scale up with confidence.
Why This Workshop Matters
Growth shouldn't mean more complexity. Marianne will help you make the business simpler, clearer and more consistent, with repeatable systems that new technology can plug straight into. You'll improve accountability and build an operation that delivers a better client experience without relying on memory, mood or individual effort. The aim is to stop firefighting and build a business that runs properly.
Performance
Are you leading with pressure, or have you built a culture where people know what good looks like and how to get better? As roles, tools and client expectations change, your team needs leadership more than ever. This workshop helps you unlock stronger performance through better leadership, communication, accountability and clarity.
Meet Rob Brady
Rob Brady is an Elite Performance Coach at Iceberg Digital, with a proven record of transforming agencies through mindset, leadership and behavioural strategy. With a background in leading multimillion-pound operations and coaching hundreds of estate agents across the UK, Rob blends real-world experience with deep coaching insight.
Why This Workshop Matters
Hitting targets is only part of it. The real goal is a team that is aligned, engaged and able to grow consistently through change. Rob's INSPIRE Framework brings together leadership psychology, coaching, communication and performance structure to help you lead with confidence. You'll leave with practical tools to improve conversations, raise standards and build a stronger performance culture inside your agency.
Marketing and AI
If your marketing feels inconsistent, reactive or disconnected from where your business needs to grow, this workshop will help you rethink it. How people find, research and choose an agent has changed more in the last two years than in the previous ten. You'll learn how to use strategy, data, AI and automation to attract, nurture and convert more effectively.
Meet Mark Burgess
Mark Burgess is the visionary behind Lifesycle, Neuron and Estate Agency X. He has reshaped how estate agents market, nurture and grow, with data-led systems and cutting-edge automation. With more than 20 years of experience and recognition from Forbes and Sky TV, Mark's impact on the industry is unmatched.
Why This Workshop Matters
Gimmicks, trends and posting for the sake of being seen won't build a pipeline. Mark will show you how to combine a clear marketing strategy with the right technology to create more consistent leads and better nurture. You'll see where AI genuinely saves time and wins business, and where it doesn't. The aim is a marketing system that drives growth without adding more hours, tasks or pressure.
Frequently asked questions
Below are some of the most commonly asked questions about the EAX 18 Cores Business Accelerator. If you have anything else you would like to ask, just get in touch.
What is the investment over 12 months?
Pay £15,000+vat upfront but if you're a EAX Network you receive a 33% discount.
How many people can I bring?
We recommend two from each business. One visionary and one implementor. That way, the thinking does not stay in the room. It gets taken back into the business and turned into action.
Are there any virtual meetings?
Yes. There are six focused refocus sessions between the in-person workshops to help you stay on track, sharpen your thinking and keep implementation moving across the 12 months.
What are the in person dates?
Provisional dates are Monday 8th Feb 2027, Monday 26th April 2027, Monday 21st June 2027, Monday 6th September 2027, Monday 11th October 2027 & Monday 29th November 2027
Who is this programme for?
It is for estate agency owners, leaders and implementors who are ready to build with more structure. Typically, they have outgrown the old way of running the business and want clearer direction, stronger systems, better performance and real progress, not just more inspiration.
How long does it last?
The programme runs for 12 months from January to December.
How do we sign up?
Click one of the join buttons, complete the form with your preferred payment option and one of the team will get in touch.
How many businesses can join?
We limit this to 7-8 businesses so the programme stays focused, personal and properly challenging. This is not about filling seats. It is about working closely with the right agency owners who are serious about building better businesses.