EAX 11 - The Recap
The New Advantage brought estate agency leaders together to question what comes next. From AI and leadership to growth, performance and the decisions shaping stronger agencies, EAX 11 offered fresh perspectives and honest conversations to take back into business. The event may be over, but the thinking carries on. Revisit the talks and panels below, find the ideas that stay with you, and put them into action.
Part 1 | The Intelligence Shift - Mark Burgess
In the first part of his EAX 11 morning session, Mark Burgess looks at how technology has changed estate agency from paper files and property portals to AI. He asks whether these advances have improved business results, or simply added more tasks. Mark returns to the outcomes that matter: listings, viewings, offers and exchanges, and explores why technology creates value when it helps businesses achieve them.
Part 2 | The Intelligence Shift - Mark Burgess
In the second morning part, Mark Burgess explores how estate agents can use AI to focus on those outcomes. He explains the role of connected data, context and business intelligence in surfacing relevant opportunities, and why AI should help people spend more time acting on them. The session considers how technology can support human judgement and relationships as businesses grow.
Part 3 | Something Else to See - Mark Burgess
Mark Burgess demonstrates how Lifesycle 6 connects information across a business to uncover useful opportunities, from active buyers to properties that may need a pricing conversation. He introduces contact and property intelligence, showing how conversations and activity can build a clearer picture of what a client needs and when an agent should act.
Part 4 | Something Else to See - Mark Burgess
Mark explores how business knowledge, team objectives and performance data can guide AI towards the opportunities that matter most. He shows how Lifesycle 6 aims to give agents clearer context and relevant next steps, helping them focus on work that can lead to more listings, viewings, offers and exchanges.
Built For Chaos - James Peach
What helps a business stand out when markets, technology and customer behaviour keep changing? Drawing on Vinted’s UK relaunch and his experience at Innocent and Uber, James Peach shares five principles for leading through uncertainty: radical clarity, embracing the unknown, customer obsession, thinking in networks and making time for perspective. He explores why businesses need to matter to people beyond the transaction and how a clear purpose helps teams move together when the plan changes.
Pressure Ready - Chris Hunt
Chris Hunt makes mental performance practical, showing how small habits can help agents bring more confidence and energy to their work. He introduces the APE framework for focusing on what you can control, and the BALLS method for mental imagery: breathing, affirmations, looking back, looking forward and a success statement. The session offers practical ways to build your mental game before pressure arrives.
World-Class Panel | Breaking Strategic Drift
Stephen Geer, Matt Giggs, Jill Roberts and Joshua Smith share what changed when their existing ways of working no longer matched the businesses they wanted to build. The discussion ranges from moving beyond a traditional agency model and creating a place for employed and self-employed agents, to reshaping a team around shared values so the owners could step out of the day-to-day. They talk about the practical work of making change stick: giving people clear roles, turning ideas into actions in weekly meetings, and building a culture where people can take ownership. The panel also explores standing out through personal service, community and property video, and how AI can help agents have better conversations at the right time.
World-Class Panel | The Profit Shift
Shane Harris, Thomas Turner, James Allen and Jack Durkin get into the commercial decisions behind a more sustainable agency. They discuss revenue per employee, including how one business tracks £150,000 per employee and aims to reach £200,000 by improving its structure and investing in the right areas. The conversation covers fee transparency, charging for AML checks and search packs, and how to explain value to clients. They also share lessons from acquisitions: assessing how dependent a business is on its owner, choosing between asset and share purchases, and dealing with inherited contracts and staff. Across the discussion, they question whether more activity or more people automatically creates profit, and focus instead on the outcomes and business model behind the numbers.
Missed EAX 11? Join us at EAX 12.
You’ve seen what EAX 11 brought together. Now be part of the next one. Join us in 2027 for fresh perspectives, honest conversations and connections with people shaping what comes next for estate agency. Register your interest and we’ll let you know as soon as details are announced.