EAX 11
The New Advantage is built for founders, leaders and teams ready to think differently about what comes next. A day of sharp ideas, honest conversations and proven thinking around growth, leadership, AI and strategy, focused on what is changing, what matters now and where the next advantage will be found.
Built For Chaos - James Peach
James Peach is the former marketing leader behind the international growth of Vinted, with a career spanning some of the world’s most recognisable brands including Coca-Cola and innocent. He helped scale Vinted across 18 countries, building the teams, thinking and marketing capability needed to grow through constant change. At EAX 11, James explores what it really takes to build a business for uncertainty. Not simply reacting faster, but creating the clarity, culture and decision-making needed to keep moving when markets, technology and customer behaviour refuse to stand still.
Humans in an AI World
AI is getting faster, smarter and more capable by the month. But as technology becomes more powerful, the real advantage may become increasingly human. Mark Burgess explores what happens when AI can create content, analyse data, automate communication and support decisions at a scale that was previously impossible. If everyone has access to similar technology, where does differentiation actually come from? This session looks at the relationship between humans and AI, why trust, judgement, creativity, leadership and emotional intelligence become more valuable as automation increases, and how the strongest businesses will use AI to enhance their people rather than simply replace what they do. The future isn’t humans versus AI. It’s humans who know how to use AI better than those who don’t.
Pressure Ready
Chris Hunt is a former Royal Marines Commando and qualified psychologist who understands performance when pressure is real. Pressure itself isn’t the problem. What matters is how we think, communicate and lead when it arrives. In this session, Chris explores the psychology behind performing under pressure, making better decisions when the stakes rise and building the resilience required to operate effectively through uncertainty. For founders and leaders carrying the weight of their business, their team and their own expectations, this is about becoming genuinely pressure ready rather than simply learning to tolerate more of it.
World-Class Panel | Breaking Strategic Drift
How do you know when your business is genuinely moving forward—and when you’ve simply become very good at staying busy? In this session, Stephen Geer, Matt Giggs, Jill Roberts and Joshua Smith explore what happens when strategy starts to drift and the business slowly becomes shaped by habit, history and day-to-day demands. This isn’t about producing another plan that sits untouched for twelve months—it’s about recognising when the direction needs to change, having the confidence to challenge what once worked and making decisions before the market makes them for you. From changing structures and operating models, to questioning priorities, leadership decisions and where time and money are being invested, they share the moments that forced them to rethink what came next. Expect candid lessons, uncomfortable truths and the thinking required to turn clarity into action before standing still becomes the biggest risk.
World-Class Panel | The Profit Shift
What does it really take to build a more profitable estate agency—not just one that looks busy, grows turnover or wins more instructions? In this session, Shane Harris, Julie Burns, Thomas Turner and James Allen get underneath the numbers and into the decisions that genuinely shape commercial performance. This isn’t about squeezing every penny or chasing growth for the sake of it—it’s about understanding where profit is created, where it quietly disappears and what has to change when the model no longer stacks up. From fees and staffing, to productivity, structure, revenue per employee and the cost of doing things simply because they’ve always been done that way, they explore the choices that have strengthened their businesses. Expect straight answers, real experience and a conversation about why the next stage of growth may come from doing things differently, not simply doing more.
Meet The Host
Rob Brady is host of EAX 11: The New Advantage, co-host of the UK’s number one estate agency podcast for entrepreneurship and business, lead coach of the EAX Business Accelerator, and co-founder of the Leading Estate Agents of the World network. A qualified Chartered Manager in leadership, coaching and mentoring, Rob brings two decades of estate agency and business coaching experience. He works with ambitious independent agents to improve strategy, structure, leadership and growth. A TEDx speaker and ultra-marathon runner, Rob combines commercial experience, resilience and practical leadership thinking.