From £140k to £700k | The Keystone Story (EAX 10 Live Interview with Ben Roberts
Live from EAX 10, Rob Brady sits down with Ben Roberts to unpack how Keystone grew from £140k to £700k+ with one office. Culture, clarity and one ideal client reshaped everything. Essential listening for agents ready for breakthrough growth.
If you missed EAX10, this is your front-row seat.
When we wrapped EAX 10, our most impactful event yet, one story stood out above everything else, the rise of Keystone from a £140k survival-mode agency to a £700k+ market leader. Not because of the numbers, but because of the decisions, discipline, and courage behind them.
In this opening episode of our three-part EAX10 Special Series, Rob Brady sits down live with Keystone Director Ben Roberts to dig into the turning points that changed everything and instead of teaching theory, Ben shares the real moments, the uncomfortable ones, the pivotal ones, the ones every independent agent will recognise.
You’ll hear how Keystone created clarity where there was chaos, built a team around values instead of convenience, and discovered the ideal client who made premium fees the obvious choice. You’ll hear how they stripped complexity out of the business, simplified leadership, and built systems that worked even when Ben stepped away.
The part that matters most isn’t what they changed, it’s why.
Why they reset the team.
Why they defined roles differently.
Why they chose one clear client.
Why they stopped chasing fees and started leading.
If you’re an ambitious agent, owner, or leader, you’ll want to experience it directly.
If you missed EAX 10, this is where you start.
Part 1 sets the tone for everything that follows.
👉 Watch above or listen now and step inside the Keystone transformation.
