Rebuilding an Estate Agency That Lasts

After an early attempt at an online-only model faltered, Neil stepped into policing for six years while Matt stayed close to the industry. When the brothers reunited, they knew the foundation had to change. Instead of chasing sales peaks, they built lettings as their ballast, steady income, predictable value and daily proof of service. Six years later, they manage 400 units, lead a thriving HMO specialism, and run an agency known for systems, culture, and credibility.

Their hiring philosophy evolved too. The old “would we have a beer with them?” test became a structured recruitment process built on values fit. Portfolio managers are now treated as non-negotiable and emotional intelligence is prized over charisma.

Networking took a similar turn, from cliché breakfasts to strategic local presence. By becoming connectors for trusted trades and property professionals, the Baldocks' built trust that extends into their HMO Network, a vetted community raising standards for professional co-living across the UK.

A bold rebrand tied everything together: a visual identity that finally matched their voice, culture, and service. Today, their agent dinners provide a rare, supplier-free space to swap stories and support other leaders.

Looking ahead, Matt and Neil believe AI will simplify admin but never replace empathy. As transactions speed up, the real value will be in counsel, negotiation, and human understanding.

Their advice: Treat agency as a real business. Build lettings. Invest in people with EQ. Let tech amplify what your team does best.

🎧 Listen now on Apple or above on YouTube for a masterclass in building an agency that lasts.