EAX Podcast | Escaping the 60-Hour Trap
After 30 years in agency, Matt Giggs knows one truth: you can be an agent or a business owner—but not both. In this episode, he reveals why most self-employed models fail, what real success looks like, and how to build a business that doesn’t rely on you to survive.
Thirty years in estate agency teaches you some hard truths. For Matt Giggs, one stands above all, you must choose between being an exceptional estate agent or building a business that works without you. The relentless 60+ hour weeks of estate agency demand total commitment, yet many practitioners find themselves trapped in a cycle where they ARE the business.
When Matt started Giggs & Co in 2012, he deliberately avoided this trap by immediately hiring a team rather than trying to do everything himself. This fundamental decision reflects a perspective gained from years in the corporate world, understanding the structural foundations needed for sustainable growth. Matt pulls back the curtain on why so many self-employed models fail to deliver on their promise.
Too often, agents jump ship from traditional agencies because they're unhappy, only to recreate the same problems in a new context. "The distractions are your downfall," Matt explains, highlighting how easily estate agents get seduced by the latest industry trend rather than solving the core problems in their existing business.
The conversation takes a profound turn when discussing personal motivation. Matt challenges listeners to ignore social comparison and truly define what success looks like for them. Is it spending more time with family? Taking regular holidays? Building passive income? This clarity becomes the compass for business decisions, preventing the chase of goals that weren't even on your radar until you saw someone else achieve them.
Currently, Matt finds himself in a transitional phase, moving from inspiration-based training to establishing concrete systems and processes. He's candid about his own struggles, the "years in the mud" where even successful business owners can lose direction after achieving their initial goals. This vulnerability offers valuable perspective for agents at any stage of their journey.
Whether you're just starting out, considering a self-employed model, or looking to scale your established agency, Matt's insights provide a roadmap for intentional growth. His coaching success stories from bedroom businesses to thriving agencies, demonstrate the power of having a clear vision and making decisions aligned with your authentic goals.
Ready to gain clarity on your estate agency journey? Subscribe now and join the conversation about building a business that serves your life, not the other way around.